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✦ UX × AI STRATEGY · SNELSTART

Making AI part of how Snelstart designs.

I wrote Snelstart's UX × AI strategy, introduced Claude across the design org, and built the skills and training to make it stick — so teams design faster and keep one consistent experience as Snelstart grows across ventures.

ROLE
UX/UI Designer · AI enablement
TOOLS
Claude, Figma, Miro
STATUS
Ongoing
YEAR
2025
The frame-cleanup skill tidying a Figma file — the repetitive work I hand to AI, so I can focus on the problem.
✦ WHY IT MATTERED

UX is changing — and that's a chance, not a threat.

AI is reshaping our profession. Rather than treat that as a threat, I see a chance: with the right skills and a design system that's genuinely shared, we can rethink who does what — and free designers to spend their time where it matters most.

For a company scaling from a bookkeeping package into a total solution across ventures, that means moving faster and staying consistent without simply hiring more designers. Tools alone won't get you there — strategy, shared tooling and an enabled team will. So I set out to give it direction.

✦ WHAT I SET UP

Strategy, tooling, and a team that can run it.

01
A UX × AI strategy
A written strategy for where and how AI supports design, quality and consistency at Snelstart.
02
Claude, introduced
Brought Claude into the org and built fitting, Snelstart-specific skills for real design work.
03
Team enablement
Hands-on trainings for UX designers and product owners, so adoption sticks.
04
Consistency across ventures
A plan for using AI to keep one coherent experience across new products and markets.
✦ A NEW WAY OF WORKING

Less busywork. More craft.

The goal was never to replace design work — it’s to hand the mundane, repetitive tasks to AI so the team spends its time where it counts: research, the details, and the calls that need judgement. Along the way it lets the wider business move without waiting on a designer for every small change.

The mundane → to AI

Small, recurring design tasks and design-system checks run through the Snelstart skills instead of by hand.

Designers → freed for depth

That reclaimed time goes straight back into research, edge cases and the craft details that make an experience feel right.

The business → unblocked

Product owners resolve smaller, repetitive design issues themselves with the skills — a designer brackets the flow where judgement matters.

EMERGING
Design → into the system

Enabling designers to make small component changes in the design system directly — shipped as PRs, approved by devs — closing the gap between design and code.

The result: less time on repetitive fixes, more on research and detail — and a business that no longer waits on design for every small change.

✦ APPROACH, IN SHORT

Make it practical, not theoretical.

A strategy nobody uses is just a document. So I paired the vision with concrete tools and training, and grounded everything in real Snelstart work.

Strategy & vision doc Custom Claude skills Designer & PO trainings Playbooks & guidelines Pilots on real work
Skills
a growing library
reusable, Snelstart-specific.
2
groups trained
designers & product owners.
1
consistent experience
the goal across every venture.
✦ WHAT I SET OUT TO DO

Turn AI from a buzzword into a way of working.

01
Give AI direction
A clear, shared view of where AI helps — and where it doesn't.
02
Upskill the team
Get designers and POs confident and hands-on, not just curious.
03
Design faster
Prototype, validate and iterate quicker with AI in the loop.
04
Stay consistent at scale
Keep ventures feeling like one Snelstart as the product grows.
✦ KEY MOVES

The decisions that made it stick.

Move 01

Skills, not one-off prompts

I built reusable Claude skills tuned to Snelstart — its design system, tone of voice and review process — so good output is repeatable, not down to who wrote the best prompt that day.

The Snelstart Claude skills library in Claude — design-system, design-review and tone-of-voice skills, authored by me
Move 02

Bring POs along, not just designers

Training product owners as well as designers meant AI became part of how the whole team works — shared language, shared tools, fewer bottlenecks between disciplines.

SNELSTART · ENABLEMENT
Designing with AI
A hands-on training for designers & product owners.
snelstart01 / 05
WHY NOW
Faster, sharper, consistent.
Prototype and validate faster, with AI in the loop.
Free the team from repetitive work — for research and detail.
Keep one consistent experience across every venture.
snelstart02 / 05
YOUR TOOLKIT
Reusable Claude skills
design-systemdesign-reviewtone-of-voiceresponsive
Tuned to our design system, tone and review process — not one-off prompts.
snelstart03 / 05
HOW WE WORK
UX brackets the flow
Define & spar→PO + skills→Review skill→Refine
A designer at the start and end; AI accelerates the middle.
snelstart04 / 05
YOUR TURN
Bring real work
Take a real ticket from your venture.
Build with the skills, run the review skill, refine together.
snelstart05 / 05
Move 03

A review skill that guards quality

A dedicated review skill checks work against general UX principles and, above all, the Snelstart design system — so faster output never means lower quality.

The review skill checking a real design against the Snelstart design system — live.
✦ THE JOURNEY

From curiosity to capability.

01
Assess

Understood how the team already worked, where AI could genuinely help, and what would get in the way of adoption.

02
Strategise

Wrote the UX × AI strategy — principles, use cases and a view on keeping the experience consistent across ventures.

03
Enable

Introduced Claude, built Snelstart-specific skills, and ran hands-on trainings for the team.

04
Scale

Grew the skills library, refined the playbooks, and pushed the consistency vision as new ventures come online.

Next case — Relations, reimagined→
✦ WHERE IT GOES NEXT

Enabling the ventures — without more designers.

Snelstart's ventures often have no designers of their own, and their teams aren't steeped in the Snelstart design system or tone of voice — they're busy building their own products. The same processes and skills let us enable those ventures too: bringing quality and consistency to more products with the same number of UXers.

✦ THE IMPACT

A team that designs with AI, on purpose.

Ongoing
Embedded, not experimental
AI is now part of how the design org actually works, day to day.
A reusable skills library
Snelstart-specific Claude skills anyone on the team can pick up and run.
Designers freed up
Less time on repetitive fixes means designers are available across more projects at once.
[ Add a result ]
A real number or quote makes it land — e.g. people trained, hours saved, or feedback from a PO.